Logos

OFFICIAL

LOGOS

LOGO GUIDELINES

When using official logos, it is important to keep in mind these important guidelines. Knowing these requirements will help determine what specific logo to use or provide for any given project or communication. Always contact University Communications for any specific logo requests or questions.

File Formats

JPG: suitable for web/digital use and most standard print use. Has a solid, non-transparent background.
PNG: suitable for web/digital use only and has a transparent background.
EPS: this is the highest resolution, vector format that is recommended to be sent to a print vendor. Contact University Communications for an EPS file format to be sent to a print vendor.

Color Options

Most logos have various color options to use. The following are common terms used by University Communications along with their explainations:

"Primary Logo": this is the full-color preferred official logo
"Reverse Logo": this logo is made to be seen against/on dark backgrounds. Generally the reverse logo is a PNG file with a transparent background.
"RGB": this is the color format used for web/digital purposes
"CMYK": this is the color format used for print

Usage Requirements

Resizing: Logos must be resized proportionally and not stretched or distorted in any way
Minimum Height: Logo resizing must take into consideration minimum height requirements. Ideally it is best to not reduce the size of a logo below readability requirements
Resolution: The logo must be used in the highest resolution format possible to prevent losing the professionalism of the logo. Print projects require a 300 dpi logo and it’s preferable to provide an EPS file.
Manipulation: Logos must not be manipulated in any manner. Never recreate, change colors or elements, or distort an official logo. Always contact University Communications with specific logo requests.

OFFICIAL

LOGOS

ARCHIVES

LOGO GUIDELINES

File Formats

JPG: suitable for web/digital use and most standard print use. Has a solid, non-transparent background.

PNG: suitable for web/digital use only and has a transparent background.

EPS: this is the highest resolution, vector format that is recommended to be sent to a print vendor. Contact University Communications for an EPS file format to be sent to a print vendor.

Color Options

Most logos have various color options to use. The following are common terms used by University Communications along with their explainations:

"Primary Logo": this is the full-color preferred official logo

"Reverse Logo": this logo is made to be seen against/on dark backgrounds. Generally the reverse logo is a PNG file with a transparent background.

"RGB": this is the color format used for web/digital purposes

"CMYK": this is the color format used for print

Usage Requirements

Resizing: Logos must be resized proportionally and not stretched or distorted in any way

Minimum Height: Logo resizing must take into consideration minimum height requirements. Ideally it is best to not reduce the size of a logo below readability requirements

Resolution: The logo must be used in the highest resolution format possible to prevent losing the professionalism of the logo. Print projects require a 300 dpi logo and it’s preferable to provide an EPS file.

Manipulation: Logos must not be manipulated in any manner. Never recreate, change colors or elements, or distort an official logo. Always contact University Communications with specific logo requests.